The North East Asian American Retailers Association (NEAARA) is a not-for-profit trade association representing independent convenience, liquor, gas station/convenience stores and similar retailers in the states of Massachusetts, New Hampshire, Rhode Island, Maine, Vermont and Connecticut. The goal of NEAARA is to provide a unified voice in common interests such as but not limited to government policies, buying/purchasing power and product selection. Since its inception NEAARA has grown steadily now with over several hundred members and includes key distributors and service providers in the industry.